Are you still on the fence about whether you need a website? In a world where social media platforms dominate, it’s easy to question the necessity of a website. Most of us spend our time on social media, right? Well, here’s the truth: your website is your most valuable asset, especially if you’re looking to grow your personal brand or your business.
I’m not just advocating for websites because I’m a web designer; I’m doing it because I’ve seen how having a website transformed my life and the lives of my clients. It’s true that I didn’t follow the traditional path of a web designer, having never attended a formal school for it. Instead, I’m self-taught, with a little help from online courses. My journey into web design began with building my own website, which ultimately led to incredible opportunities and experiences.
Back then, my focus was on blogging about my travels. I had recently left my corporate career in New York, where I spent years working in media and journalism. I decided it was time for something different, so I quit and embarked on an eight-month journey around the world. My initial intention was to blog about my adventures. But, as I delved into this new world, I discovered a deeper passion for the business aspect of it all. I found joy in growing a brand, figuring out what worked and what didn’t, and sharing these insights on my website.
Blogging about websites and their potential opened new doors for me. It allowed me to connect with my audience on a more profound level. Unlike platforms like Instagram and TikTok, where content is transient, my website enabled me to create long-form content through blog posts. This content demonstrated my expertise and solidified my credibility. So, one significant advantage of having a website is that it helps build your credibility.
The second remarkable benefit I discovered was the ease with which people could find my content. On social media, finding a specific post or piece of information you liked can be challenging, especially if the creator posts frequently. With a website, all your content is neatly organized and easily searchable. There’s no need to scroll endlessly or hope you remembered to save a post for future reference.
Another time-saving aspect is that websites aren’t subject to the ever-changing algorithms of social media. You have control over your content, ensuring it stays accessible. This autonomy means that you don’t have to worry about your posts getting buried or unseen.
While I was in Bali, I posted about my travels on Instagram. People who were considering their own trips reached out to me for advice. As helpful as my recommendations were, it soon became clear that I needed a more efficient way to provide information. I couldn’t keep copying and pasting the same responses to different individuals. It was time for a better system.
This is when I realized that my blog could serve as a resource to other people. I started writing detailed blog posts about the topics people frequently asked about. This shift not only saved me time but also allowed anyone on the internet to find answers to similar questions by searching for keywords in my blog posts.
Lastly, a website can become your best employee. If you sell products or services, your website can offer valuable information, acting as a customer service representative. When customers pose common questions, you can answer them on your website, saving both them and your time. For example, people often ask me about the best website-building platform. Instead of repeating my recommendations individually, I wrote blog posts about it. It became a resource that not only answered people’s questions but also showcased my expertise.
In summary, a website is a powerful tool that can enhance your personal brand or business. It helps build credibility, makes your content easily findable, and saves you time. Your website can be a comprehensive resource that assists your audience and showcases your expertise.
If you’re thinking about getting a website, stop thinking and start acting. The benefits far outweigh any reservations you might have. And if you need assistance on your website journey, I’d be more than happy to help. You can reach out to me through my website, uptravels.com. Whether you need a brand-new website or a refreshing update, I’d love to work with you.